Top 10 SEO Tools You Need to Try to Get High Ranking

SEO (Search Engine Optimization) is the process of improving the visibility and relevance of a website or a web page in the organic search results of a search engine. SEO tools are essential for any online business that wants to attract more traffic, leads, and customers from the web.

However, SEO is not a one-time thing. It requires constant monitoring, analysis, and optimization to keep up with the ever-changing algorithms and trends of the search engines. That’s why you need to use the best SEO tools available to help you with various aspects of SEO, such as keyword research, on-page SEO, link building, technical SEO, and more.

In this blog post, we will introduce you to the top 10 SEO tools that you need to try in 2023. These tools are either free or offer a free trial, so you can test them out and see how they can benefit your SEO strategy.

Let’s get started!

1. Ahrefs

Ahrefs is one of the most popular and comprehensive SEO tools on the market. It offers a suite of tools that cover almost every aspect of SEO, such as:

Keyword research: Ahrefs has a powerful keyword explorer tool that lets you find thousands of relevant keyword ideas for any topic, niche, or industry. You can also see the keyword difficulty, search volume, click-through rate, and other metrics for each keyword.
On-page SEO: Ahrefs has a site audit tool that crawls your website and identifies any issues that might affect your SEO performance, such as broken links, duplicate content, slow loading pages, and more. You can also use the SEO toolbar extension to get instant SEO insights for any web page you visit.
Link building: Ahrefs has a backlink checker tool that shows you the top 100 backlinks to any website or web page. You can also use the link intersect tool to find the common backlinks between your competitors and target them for your own link building campaigns.
Technical SEO: Ahrefs has a site explorer tool that gives you a complete overview of any website’s SEO health, such as the domain rating, organic traffic, referring domains, top pages, top keywords, and more. You can also use the rank tracker tool to monitor your ranking positions for any keyword in any country.

2. SEMrush

SEMrush is another popular and comprehensive SEO tool that offers a similar set of features as Ahrefs, such as:

Keyword research: SEMrush has a keyword magic tool that lets you find millions of keyword ideas for any topic, niche, or industry. You can also see the keyword difficulty, search volume, trend, and other metrics for each keyword.
On-page SEO: SEMrush has a site audit tool that crawls your website and identifies any issues that might affect your SEO performance, such as broken links, duplicate content, slow loading pages, and more. You can also use the SEO writing assistant tool to optimize your content for your target keywords and improve your readability and tone of voice.
Link building: SEMrush has a backlink analytics tool that shows you the backlink profile of any website or web page. You can also use the backlink audit tool to analyze your own backlinks and remove any toxic or spammy ones that might harm your SEO reputation.
Technical SEO: SEMrush has a domain overview tool that gives you a complete overview of any website’s SEO health, such as the domain authority, organic traffic, referring domains, top pages, top keywords, and more. You can also use the position tracking tool to monitor your ranking positions for any keyword in any country.

3. Moz

Moz is another popular and comprehensive SEO tool that offers a similar set of features as Ahrefs and SEMrush, such as:

Keyword research: Moz has a keyword explorer tool that lets you find thousands of relevant keyword ideas for any topic, niche, or industry. You can also see the keyword difficulty, search volume, opportunity, and other metrics for each keyword.
On-page SEO: Moz has a site crawl tool that crawls your website and identifies any issues that might affect your SEO performance, such as broken links, duplicate content, slow loading pages, and more. You can also use the on-page grader tool to optimize your content for your target keywords and improve your page score.
Link building: Moz has a link explorer tool that shows you the backlink profile of any website or web page. You can also use the link intersect tool to find the common backlinks between your competitors and target them for your own link building campaigns.
Technical SEO: Moz has a domain analysis tool that gives you a complete overview of any website’s SEO health, such as the domain authority, organic traffic, referring domains, top pages, top keywords, and more. You can also use the rank tracker tool to monitor your ranking positions for any keyword in any country.

4. Google Analytics

Google Analytics is a free and powerful tool that lets you measure and analyze your website’s traffic, behavior, and performance. You can use Google Analytics to:

Track your website’s visitors, sessions, page views, bounce rate, average time on page, and other metrics.
Segment your traffic by source, medium, channel, device, location, and other dimensions.
Set up goals and conversions to measure your website’s performance and ROI.
Create custom reports and dashboards to visualize and share your data.
Use the behavior flow and funnel analysis to understand how your visitors navigate and interact with your website.
Use the site speed and site search reports to optimize your website’s loading time and search functionality.
Use the acquisition and attribution reports to understand how your visitors find and engage with your website.

Google Analytics is a must-have tool for any website owner who wants to improve their SEO and user experience. You can easily integrate Google Analytics with other Google tools, such as Google Search Console, Google Ads, Google Tag Manager.

5. Google Search Console

Google Search Console is a free and essential tool that lets you monitor and optimize your website’s presence and performance in Google’s search results. You can use Google Search Console to:

Submit your sitemap and index your website’s pages in Google.
Check your website’s coverage and crawl errors and fix any issues that might prevent your pages from being indexed or ranked.
Check your website’s performance and see how your pages rank for various keywords, impressions, clicks, and click-through rate.
Check your website’s enhancements and see how your pages use structured data, mobile usability, breadcrumbs, and other features that can improve your SEO and user experience.
Check your website’s security and see if your website has any issues with malware, hacking, or manual actions that might affect your SEO reputation.
Check your website’s links and see how your pages are linked internally and externally.

Google Search Console is a vital tool for any website owner who wants to improve their SEO and user experience. You can easily integrate Google Search Console with other Google tools, such as Google Analytics, Google Ads, Google Data Studio, and more.

6. Yoast SEO

Yoast SEO is a popular and powerful WordPress plugin that lets you optimize your WordPress website for SEO and user experience. You can use Yoast SEO to:

Optimize your website’s titles, meta descriptions, URLs, and other elements for your target keywords and improve your click-through rate.
Optimize your website’s content for readability, tone of voice, and internal linking and improve your user engagement.
Optimize your website’s schema markup, breadcrumbs, social media, and other features that can improve your SEO and user experience.
Optimize your website’s technical SEO, such as XML sitemaps, robots.txt, canonicals, redirects, and more.
Monitor your website’s SEO performance and get suggestions and tips on how to improve it.

Yoast SEO is a must-have plugin for any WordPress website owner who wants to improve their SEO and user experience. You can use the free version of Yoast SEO or upgrade to the premium version for more features and support.

7. Ubersuggest

Ubersuggest is a free and easy-to-use SEO tool that lets you find and analyze keyword ideas, backlinks, and competitors. You can use Ubersuggest to:

Find keyword ideas for any topic, niche, or industry and see the search volume, keyword difficulty, and CPC.
Find content ideas for any keyword and see the top-performing pages, social shares, backlinks, and other metrics for each page.
Find backlink ideas for any website and see the domain score, page score, link type, and other metrics for each backlink.
Find competitor analysis for any website and see the organic keywords, organic traffic, paid keywords, and paid traffic.

Ubersuggest is a great tool for any website owner who wants to find and analyze keyword ideas, backlinks, and competitors. You can use Ubersuggest for free or upgrade to the premium version for more features and support.

8. Screaming Frog

Screaming Frog is a desktop-based SEO tool that lets you crawl and analyze your website’s pages and elements. You can use Screaming Frog to:

Crawl your website’s URLs and see the status code, response time, size, and other metrics for each URL.
Analyze your website’s titles, meta descriptions, headings, images, links, and other elements and see if they are optimized for SEO and user experience.
Find and fix any issues that might affect your website’s SEO performance, such as broken links, duplicate content, missing tags, redirects, and more.
Export and save your crawl data and reports in various formats, such as CSV, XLS, PDF, and more.

Screaming Frog is a useful tool for any website owner who wants to crawl and analyze their website’s pages and elements. You can use the free version of Screaming Frog or upgrade to the premium version for more features and support.

9. AnswerThePublic

AnswerThePublic is a free and creative SEO tool that lets you find and visualize the questions and topics that people search for on the web. You can use AnswerThePublic to:

Find question ideas for any keyword and see the who, what, when, where, why, and how questions that people ask on the web.
Find topic ideas for any keyword and see the prepositions, comparisons, alphabets, and related terms that people use on the web.
Visualize your data in a circular or linear format and see the connections and patterns between the questions and topics.
Download and share your data and visuals in various formats, such as CSV, PNG, JPG, and more.

AnswerThePublic is a fun and inspiring tool for any website owner who wants to find and visualize the questions and topics that people search for on the web. You can use AnswerThePublic for free or upgrade to the pro version for more features and support.

10. CanIRank

CanIRank is a unique and intelligent SEO tool that lets you find and optimize your website’s ranking opportunities. You can use CanIRank to:

Find keyword opportunities for your website and see the difficulty, relevance, and potential for each keyword.
Find content opportunities for your website and see the top-performing pages, content gaps, and content suggestions for each keyword.
Find link opportunities for your website and see the top-ranking pages, link gaps, and link suggestions for each keyword.
Find action opportunities for your website and see the personalized and prioritized recommendations and tasks to improve your SEO performance.

CanIRank is a smart and helpful tool for any website owner who wants to find and optimize their website’s ranking opportunities. You can use CanIRank for free or upgrade to the premium version for more features and support.

Conclusion

SEO is a complex and dynamic process that requires constant monitoring, analysis, and optimization. However, with the help of the best SEO tools, you can make your SEO journey easier and more effective.

In this blog post, we have introduced you to the top 10 SEO tools that you need to try in 2023. These tools can help you with various aspects of SEO, such as keyword research, on-page SEO, link building, technical SEO, and more.

Thank you for reading and happy SEO!