It may come as a surprise, but millions of fresh blog posts hit the web daily, contributing to a staggering 70 million posts annually on WordPress alone. This comprehensive compilation of blogging statistics offers insights into the blogging landscape, covering success rates, profitability, and the pivotal role of blogs in business.

For anyone aspiring to create a profitable blog, remaining well-informed about the latest trends is paramount. This blog ensures that you’re not overlooking any opportunities to boost your website traffic and revenue.

Presenting the ultimate collection of blogging statistics for 2023.

Let’s delve in!

2023 Blogging Statistics Overview

  • Blogging has exhibited a steady growth of 12% since 2015.
  • The blogging community is projected to witness a substantial 40% increase in bloggers by 2028.
  • The online realm hosts a staggering 600 million blogs.
  • A remarkable 6 million fresh blog posts emerge daily.
  • WordPress, a popular platform, accommodates around 60 million blogs, contributing to 43% of all websites on the Internet.
  • An impressive 70% of consumers express a preference for reading blog posts over viewing advertisements.
  • Among readers, 30% lean towards blog posts with numerical titles, and are more inclined to share them.
  • Over 23% of readers believe that poor content can tarnish a blog’s credibility.
  • The American-based blogging community saw an addition of 10 million bloggers between 2014 and 2020.

General Key Blogging Insights

General key blogging insights are following:

  • A staggering 409 million people per month explore over 20 billion web pages.
  • WordPress users contribute around 70 million new blog posts each month.
  • Readers generate a remarkable 77 million fresh blog comments monthly.
  • Approximately 71% of WordPress websites are authored in English.
  • On average, it takes 3.5 hours to craft a single blog post.
  • Bloggers who create articles exceeding 2,000 words tend to achieve more robust outcomes.
  • 46% of bloggers self-edit their content, while 54% enlist editors or seek input from others.
  • 43% of individuals confess to skimming through blog posts.
  • 36% of readers favor headlines presented in a list format.
  • Websites that incorporate a blog enjoy a 434% increase in indexed pages.
  • Businesses that maintain a blog receive 97% more inbound links to their websites.
  • Blogs hold the 5th position as the most trusted source for gathering online information.
  • Today, 66% of bloggers publish content a few times per month, a shift from a few times per week in 2014.
  • An impressive 77% of internet users engage with blogs.
  • US internet users allocate three times more time to reading blogs than checking their email.
  • The “how-to” headline, akin to the listicle, ranks as the third most favored headline style, accounting for approximately 17% of preferences.

SEO Statistics for Blogging

SEO plays a major role in ranking your blogs higher in search engines.

  •  Just 38% of bloggers engage in the practice of updating their older articles.
  • Among bloggers, 34% affirm that revising content yields significant positive outcomes.
  • A minority of approximately 5% of bloggers lack access to analytics tools.
  • Titles consisting of 6-13 words consistently attract the highest levels of traffic.
  • SEO-generated leads boast a noteworthy 14.6% closure rate, while outbound leads, including direct mail and print advertising, exhibit a mere 1.7% closure rate.
  • A significant 72% of online marketers consider content creation to be their most potent SEO strategy.

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Statistics on Blogging Traffic

– Businesses that maintain blogs witness a twofold increase in email traffic compared to those that do not.
– Employing a hyphen or colon in your headline results in a notable 9% boost in click-through rates.
– Crafting headlines that consist of 6-8 words can yield an impressive 21% increase in click-through rates.
– More than 50% of bloggers report encountering greater difficulty in securing traffic from Facebook in the last two years, with nearly one-fifth facing similar challenges with Google.
– In the past year, there has been a substantial 93% surge in the utilization of promotional techniques, including paid ads, by bloggers to drive traffic to their posts.

How Many Blogs Exist?

1. The internet hosts a vast array of content, with over 600 million blogs in existence (WebTribunal).

Out of the 1.9 billion websites worldwide, a significant 600 million are dedicated to blogs.

2. The blogosphere is bustling with activity, witnessing the publication of more than two billion blog posts annually (Zippia).

A staggering 6 million new posts emerge daily, culminating in over 2.5 billion blog posts each year.

3. In the United States, there are approximately 32 million active bloggers (Optinmonster).

While it’s challenging to pinpoint the exact number of bloggers worldwide, as of 2020, the United States was home to 31.7 million bloggers who consistently posted at least once a month.

4. The inception of blogging dates back nearly 30 years (Zippia).

Justin Hall, a freelance journalist, is credited with publishing the very first blog post in 1994.

Blogging in Business: Key Statistics

1. Over 54% of Fortune 500 companies have adopted and actively maintain blogs on their websites, according to a 2019 study by UMass Dartmouth.

2. Small businesses with publicly accessible blogs experience a remarkable 126% increase in lead growth compared to those without blogs (Zippia).

3. An impressive 70% of consumers express a preference for blog posts over traditional advertisements when seeking information about a company (Ledgeview Partners).

4. A notable 92% of content marketers incorporate blog posts into their marketing strategies to help achieve their goals (Semrush).

5. Blogging ranks as the most utilized format among content marketers, surpassing other formats such as social media, case studies, white papers, press releases, and customer testimonials, with 65% of content marketers favoring it (MarketingBuddy).

6. Prioritizing blogging increases the likelihood of a positive return on investment by 13%, with 57% of marketers claiming to acquire customers through blog posts (OptinMonster).

7. Businesses with active blogs witness a 55% surge in website visitors and a remarkable 67% increase in lead generation compared to those without blogs, according to HubSpot.

8. More than half of consumers affirm that blog posts significantly influence their purchasing decisions, particularly in the early stages of the buying journey, with 60% finding blogs valuable (Demand Gen Report).

9. Publishing a minimum of 16 blog posts per month leads to a threefold increase in website traffic, as opposed to companies posting only four times a month (HubSpot).

10. Businesses with active blogs earn nearly 100% more backlinks than those without, with a 97% increase in backlinks attributed to blog publishing (HubSpot).

11. Updating an older blog post can result in an impressive increase in website traffic, potentially exceeding 100% growth (Semrush).

Blogging Insights for Marketers

  • Marketers who give priority to blogging are 13 times more likely to achieve a positive return on investment (ROI).
  • A significant 61% of the most successful B2B content marketers maintain regular meetings with their content teams on a daily or weekly basis.
  • Approximately 64% of B2B marketers opt to outsource their blog copywriting.
  • Projections indicate that annual spending on marketing automation tools is poised to reach $25.1 billion by 2023.
  • Six out of ten marketers have a documented personalization strategy in place.
  • An impressive 57% of marketers have reported acquiring customers directly through blogging efforts.
  • Blogging takes the lead as the top content marketing priority for 53% of marketers.
  • B2B marketers with active blogs enjoy a 67% increase in leads compared to those without blogs.
  • Approximately 60% of marketers find value in reusing blog content 2-3 times.
  • Six in ten B2B marketers grapple with the challenge of creating engaging content.


In conclusion, blogging statistics are essential for bloggers looking to improve their chances of success in 2023 and beyond. By keeping up with the latest trends and metrics, bloggers can create better content, improve their distribution and marketing strategies, and monetize their blogs more effectively.

While the competition is fierce, there are still opportunities for bloggers to stand out and attract a loyal following. By focusing on their unique value proposition, targeting niche audiences, and staying authentic, bloggers can achieve success in the competitive world of online content creation.

Further Reading:

How to Automate Your Blogs with Auto Blogging.Pro

How to Start Selling Digital Products as a Blogger






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